Before beginning to tell you about the 6 ways to reduce bounce rate, I would want to write a bit about the bounce rates themselves. Bounce rate is the number of visitors who leave your website only after visiting a single page. Each page has its own bounce rate.
A lot of people confuse bounce rates for exit rates. Let me clarify this out: the former is a measure of people who bounced off a single page (i.e., they did not visit any other pages within your website), whereas the latter is simply a measure of the percentage of visitors who left your site from that page.
A higher bounce rate is an indication that the percentage of your engaged users is quite low. AND WHY WOULD SOMEONE EVEN WANT THAT?! You have spent the most precious moments of your life creating such an amazing piece and it hurts seeing people bouncing off to others’ websites. This is a big problem and it needs to be dealt with.
So, have a look at these 6 ways to reduce bounce rate. We hope that they are helpful.
1. Avoid Pop-Ups
Pop-up advertisements can be extremely annoying and a person will, most probably, immediately close your website in frustration. However, I am not completely against the use of pop-ups because in some of the rarest cases, they are useful and have gotten something beneficial for you. But again, I repeat, POP-UPS ARE ANNOYING and one should avoid using them if he/she is intended at keeping a low bounce rate. In simple words, they disrupt the user experience and the user, thus, decides to bounce off to other websites.
2. Create a Website That Is Visually Appealing
At times, the problem can be found right under your own nose and you fail to identify it. Generally, people bounce off because they did not find your website pleasant enough for their eyes.
See, it is very simple: every person is attracted to websites that are visually appealing. Think of yourself; will you want to spend ample time on a boring website? Would you not bounce off to other sites just because you found a certain page unattractive?
The whole point is that your choice of cheesy stock images and Comic Sans as the font style will only end up in you achieving a higher bounce rate. Your visitors will continue to bounce off until and unless you create a website that is visually appealing.
3. You Need To Attract The Right Visitors
You do not need ALL types of visitors to visit your website. What is important is that the ‘right’ visitors should visit your page only. If people who are not looking out for what you are offering end up visiting your page, they will bounce off for sure and this will adversely affect your bounce rate.
You might be wondering how you can attract the ‘right’ visitors. Following are the ways in which you can do so:
- Choose the right keywords, those that match your content. This will not just attract any visitors.
- Create multiple landing pages with unique content and different keywords for different types of users.
- Maintain top rankings for branded items.
- Write quality content for your meta-descriptions. This will be useful to attract search engine users.
- Improve targeting of online advertising campaigns.
4. Improve The Way You Tell a Story About Your Brand
This point is especially for those who are offering some sort of a branded product.
What I have usually noticed about such websites is that they just keep telling stories of the wonders their product can bring about. To be honest, they keep bickering only. I know that I am being a bit mean and very much rude, but it is the truth and you have to confront it.
I will be very clear at this point. Most or almost, all of the people who visit your website are actually looking for solutions to their problems. They are not looking for sales pitches. Your content should be such that the visitor benefits from it, decides not to bounce off and keep returning to your page more often.
Lastly, do not use industry jargon; talk in the people’s language.
5. Give Your Visitors a Clear Call
Create a clear call to action. What does that mean?
Each and every page should give the visitors a clear idea of what to do next. For example: download our e-book, buy it, etc. In addition to this, add steps for every process (step 1, step 2, etc.). If your page is capable of providing clear directions to the visitor, he/she would never even think of bouncing off to some other website. If you are successful enough to do this, you will earn your revenue through a lower bounce rate.
Think of yourself at this point: if things are not clear to you on a certain website you visited, you will not stay on that page for a single second and will end up bouncing off. Same is the case for all the other visitors who visit your page.
6. Create a Website That Is Responsive
A responsive website means that your website is capable of being used on any device, whether it be a mobile, tablet, iPad, laptop, etc. The best thing about a responsive website is that you would not need to keep zooming in and out to view the whole website; a responsive website will adjust itself according to your screen size.
Hence, if your website is responsive the users will find it easy and comfortable to visit your website using any mobile device and they would not find the need to bounce off to other websites.
These are only 6 ways to reduce bounce rate. There are a million other ways to do so and we will keep you updated all the time. Take care of these 6 above mentioned ways and you will notice that your bounce rate has reduced after a certain period. Good luck!