While designing the page of your website, you inadvertently end up with whitespaces. The question is not how to get rid of them? It is, shall we get rid of them at all? Web designers, especially those who have recently started working, are under the notion that the empty areas across the page are useless and can also mean that the job has not been done properly. However, there is no truth in this statement. A whitespace gives your content a balance, a blend of perfection which holds your content together. are a natural problem that all web designers face. It is how they are managed and countered which proves your designing capabilities.
Following are the ways to deal with the notorious white spaces that are encountered by even the best designers.
White Space-not so bad
Often we have been unfair in our judgment towards whitespaces. They are not that bad after all. A whitespace gives your content a balance, a blend of perfection which holds your content together. If you fill up all these spaces, you are not leaving any room to breathe. It would only seem cramped, confusing, and unorganized. Give your web layout a touch of class, sophistication, and make it more organized by limiting your content. Look at the example below, there is evident space in the design (Also read: Top 5 ways to design online) but it has been used effectively. With little information and good planning the page is eye-catching.
Micro and Macro space
Micro whitespace is space between the content of your web page. The spacing in such elements is to enhance readability. It can be tricky to manage the content when there’s too much of it. In this scenario, spaces come to rescue. It is important maintain equal spacing between content in the same paragraph so as to not distract the eye. While the spacing between different paragraphs should be sufficient to improve reading experience because these spaces determine the fluid flow of information for the reader.
Macro space, on the other hand, refers to the spacing between the elements such as footer, heading, main message, background, etc. Flaws in this spacing will affect the overall presentation of the webpage.
It is helpful to remember this difference to help you design more effectively. These spaces are guided by different principles, and a web developer should know which one to apply so that a great visual experience is created.
White spaces can help your readers focus more on the content you want them to and less on the one that is less important. When you have a lot of space, you have the freedom to move, shrink or stretch the font size to show its importance. In the example below, it is obvious that the owners want this message “Design great products faster” to be first thing to be read. They have increased its size to make its presence more dominant, making sure that it is not missed even when someone looks at it perfunctorily. You can use color schemes to divide the sections like it has been done in this example. This emphasizes their distinctive functions. From marketing stand point, the top one is to pull the users in through catchy phrases, tag lines, and pictures, while the lower section which lists the functions is for the purpose of gaining knowledge about the web. Since it will be read after the users’ interest is developed, it has been pushed down.
Imagine this: if you’re in a room with loud music, would you be able to concentrate? No? Now think of yourself in a yoga room with serene music in the background. How is your focus in that room? Better, right?
Similarly, when you put a lot of content on your site to utilize the space, it has an in-your-face effect. Viewers don’t know what to focus on. Whereas, when you accept that space and put minimal details, it is attention-grabbing and serves your purpose. Centre of the page elements naturally direct the eye towards themselves. So don’t fill the white spaces; accept them.
White space grants you the ability to make certain changes that stress a feature and make it more prominent. Any change in font style, size, or a cut in the stream of color is used to notify the viewer that the information is of weight.
This technique shows even better results when combined with the background. Use color combinations to make certain messages pop. Color schemes are also used to highlight the different purposes various paragraphs have been put in for.
The creative side
Some of the webpages have defied the norms and used these spaces to their advantage to convey their message. It is a creative approach, and a great marketing strategy to be engage readers and be remembered.
Your content is only as good as how it is displayed. White spaces intend to make your job easier by offering themselves for various uses. Be it a professional look, a stylish layout, or a sophisticated spectacle, white spaces have contributed to their making. One or two adjustments and your work escalates from average to praiseworthy. This is why we cannot help but emphasize the need to use them while designing your web. It makes your work stand out. If you follow the techniques that have been mentioned, you can use it to transform your everyday webpage into an incredible artwork.