Recently Google announced that it would be penalizing websites that have been using search engine tactics for a higher ranking. This step is to discourage those site owners who rely on technical mojo rather than content to boost viewers.
It has grabbed the attention of many to rethink their SEO strategies and called for a drastic change to prevent over-optimization. If you don’t want to be pronounced guilty when Google starts perusing site behavior, then keep the following in mind:
Easy on the keywords, buddy
To be at the top every search engine lists, people tend to pack their webpages with keywords. Some site owners are overly eager and use them as bullets to knock out the rivals. The itch to use keywords is to such an extreme that in some cases you may find no connection between the content and the keyword. The writer has vowed not to use an appropriate synonym even when it suffices, and resorts to repetition much to the misery of readers.
However, in the long run these sites tend to lose out when content quality takes the lead. Those who abuse keywords forget that the purpose is to filter out relevant page for internet searchers. Therefore, don’t include keywords for the sake of it, use them when it is absolutely necessary.
Anchor texts are clickable links that direct you to a different page. The only sort of anchor text that is acceptable is internal linking because it helps navigating across the same page.
The ones that send alarms signals for over-optimization and therefore, should be avoid are keywords and URL site embedded in text because they are susceptible to penalization.
Prioritize website design
Web owners who barely take note of their website design are setting themselves up for over-optimization. A web layout that is poorly crafted and is without proper navigation functions for its visitors gives an impression of over-optimization. It becomes evident that the site purpose has been reduced to getting more click, site views, links, etc. and not delivering good content or website function.
Start revising the overall style and design of your website. Suit it to the purpose for which it was created. Remember, if you spend your time developing a site diligently rather than fishing for short-cuts, you’re investing in order to gather a large audience base.
As tempting as it maybe it be to attach a few keywords to your site name and URL, it will lead to over-optimization. Google is keen on discouraging and even not considering those sites that concentrate more on keyword inclusion for better search result score as opposed to thinking of creative names for their sites.
Furthermore, you’re accepting an average name for your brand that may include keywords but is not catchy enough to stay in one’s mind or attract your users. This will surely prove to be a downside for you in the long-run. Site names should fit in the realm of marketing and creativity.
Think before you Link!
It is obvious spamming when the links inserted are of no relevance to the content on your page. It alerts over-optimization inspectors which is why it is advised link only when your work desperately requires it.
Moreover, linking to various sites can comes with serious consequences. If you’re intensely linking solely for the purpose of SEO popularity and to bag a return favor, there is a heavy price you might have to pay. These unknown sites might be engaging in over-optimization and it is plausible that any association with such sites can lead to dragging yourself down along with them.
A better option is to link to sites that you are familiar with and actually support your content.
There is a long list of websites that make footer-mistakes that eventually leads to over-optimization. It is understandable to include certain information for the purpose of contact and naturally one scrolls down to for this kind of information. Some sites stuff the footers with keywords and links which are most of the time overlooked by viewers. Unfortunately, as a result, the only purpose they serve is making over-optimization easily detectable.
Your footer promotes the structure of the page. It should look professional: precise and appropriate. It shouldn’t be crowded with details that are hanging around without any reason.
Charm of Content
We cannot stress how important this is and it is best to end the list with. You can add too many keywords, start spamming other websites, and even sacrifice your brand name but it will all fail if your website doesn’t live up to the expectations in terms of content. If you make your mind to provide your readers with content that is not only updated regularly but is also engaging, informative, and innovative, well then no one would have the audacity to a lay a finger on you. Since the penalty was introduced to get rid of spamming and useless websites, your site would not fit the criteria since you are thoroughly working on it.
Those who heavily rely on technicalities for better search results rather than producing good posts sway away from their motive. A healthy SEO is to lift the site up in its initial stage to make a stand rather than take place the content creation and making it secondary. When your site becomes known, your readers will stay if you share work that is worth sticking around for.